WPbakery vs Elementor: Comparing Features, Performance, and Usability

When you’re venturing into the realm of WordPress websites, the term “page builder” becomes fundamental. A WordPress page builder is a plugin that gives you the flexibility to create, edit, and customize your website layout without writing any code. WPbakery vs Elementor are two great contenders but which is the best?

Popular Page Builders:

  • WPBakery: A long-established tool allowing for backend and frontend content editing.
  • Elementor: A relatively newer but equally powerful frontend page builder renowned for its ease of use.

Both WPBakery and Elementor operate on a drag-and-drop interface, making them accessible for users of varying technical expertise. You can choose from a plethora of elements to add to your pages, such as text blocks, images, and buttons.

  • Drag-and-Drop Feature: Just click on an element and drag it to your desired location on the page.

Use Case Scenarios:

  • You’re a developer looking for advanced customization.
  • You’re a business owner aiming to maintain your site with minimal tech background.

UI Distinctions:

  • WPBakery favors a dual interface, offering both frontend and backend editing possibilities.
  • Elementor focuses on live, frontend editing, ensuring that what you see is what you get (WYSIWYG).

By understanding the capabilities of each WordPress page builder, you equip yourself with the knowledge to select the one that aligns with your project requirements. Remember, the right page builder can greatly enhance your web design experience, allowing for a more intuitive and efficient creation process.

WPBakery Page Builder Explained

WPBakery Page Builder is a feature-rich plugin for WordPress that allows you to create and design your website with ease. Known for its intuitive drag-and-drop interface, it ensures that you, whether a beginner or an expert, can build a modern website without the need for extensive coding knowledge.

Core Features of WPBakery

WPBakery stands out with its comprehensive set of elements and widgets that can be utilized through its drag-and-drop editor. Elements like text blocks, social media buttons, and image carousels are at your fingertips, streamlining the web development process. These elements are what you use to create the structure and content of your site.

WPBakery Design Capabilities

The design capabilities of WPBakery include a wide array of templates and layout options, providing you with the flexibility to personalize your site’s look and feel. The integration of a variety of color palettes allows for further customization to align the design with your brand’s visual identity.

Ease of Use and Interface

Ease of use is a hallmark of WPBakery. With a user-friendly interface, it simplifies website building to a series of clicks and adjustments. The drag-and-drop system negates the need for shortcodes, allowing you to see changes in real time without switching between the back end and the live view of your site.

Customization and Extensions

WPBakery excels in customization options, offering add-ons and the ability to inject custom CSS. This means you are not limited to built-in styles; you can truly make your site unique. The vast library of extensions further extends the functionality and depth of your website’s capabilities.

Pricing and Plans for WPBakery

Pricing for WPBakery is structured around single licenses and extended options for multiple sites or SaaS applications. The basic plan grants you access to the page builder for one domain, while upgraded plans cater to those managing multiple websites with inclusive theme integration.

Plan TypeCostDomains Covered
Regular$591 domain
Extended$2991 SaaS application with theme integration

Support and Resources

Your purchase of WPBakery includes six months of premium customer support. You can tap into extensive documentation for guidance, ensuring you receive assistance to navigate any complexities you encounter while using the page builder.

WPBakery Performance

The performance of WPBakery is optimized to minimize loading times and ensure your site runs smoothly. Rigorous coding standards mean you can expect your WordPress site to maintain speed and efficiency, contributing positively to user experience and search engine rankings.

Elementor Page Builder Overview

Elementor is a comprehensive WordPress page builder that enables you to create intricate designs with its powerful drag and drop interface, extensive widget selection, and diverse template offerings.

Key Features and Functionality of Elementor

Elementor’s drag and drop page builder is at the heart of its design capabilities, allowing you to see changes in real time without any need for coding knowledge. Notable features include:

  • A wide array of widgets for adding functionality
  • Design options for customization such as margins, padding, and column width
  • Editing tools like right-click navigation and mobile editing
  • Options to include custom CSS directly within Elementor for further stylistic control

Design and Templates in Elementor

With Elementor, you receive access to a vast template library, containing over 300 professionally designed templates, which are easy to import and modify. These templates cover a range of aesthetics and utilities, from simple landing pages to complex e-commerce sites.

Elementor User Experience

Elementor boasts a user-friendly interface, making it easy for both beginners and professionals to craft their desired website appearance. Its ease of use stems from a clear user interface and straightforward drag and drop editing tools, reducing the learning curve associated with web building.

Customization and Expandability

Elementor allows extensive customization options, empowering you with tools to add:

  • Custom fonts and styles
  • A variety of content blocks and widgets
  • Integration capabilities with popular WordPress themes

Additionally, the ability to expand Elementor with add-ons means you can enhance its functionality as needed.

Elementor’s Pricing Structure

Elementor offers multiple pricing tiers:

  • A robust free version, ideal for basic use
  • The Pro version, which includes advanced widgets and features, starting at $49/year for a single site
  • The Agency plan tailored for more extensive needs, priced at $999/year for 1,000 sites

Elementor Support and Learning

Support for Elementor includes:

  • A detailed documentation library
  • Active community forums
  • Reliable customer support for Pro users

These resources ensure that help is available when you need it.

Elementor’s Website Performance

Optimizing for performance is essential, and Elementor is engineered to produce lightweight pages that aim to minimize http requests. The builder does its part to maintain speed and efficiency without sacrificing design capabilities.

Comparative Analysis

When choosing between WPBakery and Elementor for your WordPress website, you’ll want to consider several key aspects. These factors include the range of features, design flexibility, ease of use, support resources, performance, and the overall value each page builder provides.

Feature Comparison Between WPBakery and Elementor

WPBakery provides you with a substantial set of built-in elements and allows third-party add-ons. You access 40 basic widgets for free with options expanding to over 100 in the pro version. Elementor, alternatively, starts with 50+ widgets and provides greater functionality with the pro plan. Both offer drag-and-drop interfaces and are complemented by a variety of plugins and addons.

Design Flexibility and Options

Elementor leads in design flexibility with an extensive library of templates and a wide palette of design options, giving you control over colors and fonts. WPBakery, though not as expansive, offers sufficient design options that can work seamlessly with many popular themes.

Ease of Use and Learning Curve

Elementor is renowned for its user-friendly approach, ideal for beginners and seasoned developers alike. Its intuitive drag-and-drop interface simplifies the learning process. WPBakery, being a visual composer, requires a slight learning curve but is friendly for developers who are accustomed to shortcodes.

Support and Community Resources

Both WPBakery and Elementor offer dedicated customer support. Elementor extends a full year of support with its pro version, whereas WPBakery offers six months. The community around Elementor is perceived as larger, potentially providing more community resources and peer assistance.

Performance and Speed Insights

Performance varies, with WPBakery historically known for adding bloat. Elementor, on the other hand, often showcases faster loading times and better performance optimization, especially when paired with performance plugins like WP Rocket. Both page builders are actively updating to improve their respective speeds.

Value for Money Assessment

WPBakery offers a simpler pricing structure, with a regular plan that’s relatively cost-effective. Elementor’s free version delivers a powerful set of features, but the pro version unlocks the full potential, which may justify the higher expense if you’re seeking advanced capabilities.

Advanced Capabilities and Integration

When choosing between WPBakery and Elementor, it’s essential to consider how they each enhance your website’s capabilities through advanced features and integrations with other tools and plugins.

SEO and Marketing Tools Comparison

WPBakery and Elementor both facilitate search engine optimization (SEO) and marketing strategies, but they do so with different approaches. Elementor includes built-in integrations with marketing tools and provides an array of widgets aimed at improving your SEO efforts. With Elementor, you get access to various SEO plugins, such as Yoast SEO and Rank Math, which can be integrated seamlessly. In comparison, WPBakery relies more on add-ons for SEO enhancement, and though it supports these plugins, it might require additional steps to make them work as cohesively.

Ecommerce Integration between WPBakery and Elementor

In terms of e-commerce, particularly with WooCommerce, both page builders offer excellent support. Elementor provides a dedicated WooCommerce Builder that allows for deep customization of your ecommerce store interface, full control over product, and checkout pages. This comes especially handy if you prefer a drag-and-drop interface for crafting your shop’s pages. WPBakery, on the other hand, offers integration through its library of WooCommerce-related content elements and templates, but may necessitate additional custom CSS or shortcodes to achieve the same level of customization as Elementor.

  • WooCommerce compatibility:
    • Elementor: Integrated WooCommerce Builder
    • WPBakery: WooCommerce elements and templates

Advanced Customization for Developers

For developers looking to push the envelope further, both page builders offer avenues for advanced customization. Elementor stands out with its extensive array of widgets and open-source nature, allowing the addition of custom widgets and the use of custom CSS directly within the builder interface. WPBakery, while may not offer as many widgets out of the box, provides a strong framework for developers to use custom shortcodes and tailor sites through built-in custom CSS fields. Moreover, developers can extend both page builders with numerous add-ons and plugins to enhance functionality.

  • Developer features:
    • Elementor: Open-source, custom widgets, custom CSS
    • WPBakery: Custom shortcodes, add-ons, custom CSS fields

User Experience and Interface Design

In your journey to select the right page builder for your WordPress site, you’ll find that user experience and interface design are pivotal. These aspects dictate not only the ease with which you can design your site but also the quality of the final product.

Interface Comparison and Usability

WPBakery is renowned for its dual interface, offering both a back-end and a front-end editor. The back-end editor works directly on the WordPress backend, allowing you to drag and drop elements to construct your content, while the front-end view lets you design pages with live feedback. This versatility can be especially appealing if you’re comfortable switching between a technical view and a visual one.

Elementor, on the other hand, shines with its live visual editor, providing an intuitive interface that streamlines the design process. With Elementor, you get a WYSIWYG (What You See Is What You Get) experience, making it particularly user-friendly for beginners. Its clean and clear interface allows for easy locating of widgets and styling options, with a consistency in element placements throughout the platform.

Visual Editing and Real-time Customization

Elementor leads with visual editing, enabling you to see each change as you make it. This facilitates real-time customization without the need to preview or switch views. The live editor focuses on visual changes directly on the webpage, which could significantly reduce your design time.

While WPBakery does include a front-end editor for live editing, it’s historically been more reliant on its back-end editor. For those who prefer to work with a visual composer, this might entail more back-and-forth when making design adjustments.

Themes and Template Libraries

Both page builders offer extensive libraries of pre-made layouts and content elements that can expedite your site design process. WPBakery’s strength lies in its broad compatibility with many WordPress themes, allowing for easy integration with the existing design of your site.

Elementor boasts a considerable template library as well, with the advantage of providing a larger number of ready-to-use templates, even in its free version. This is complemented by a variety of widgets that are available for enhancing your pages. The support for drag and drop within these builders makes it simple to apply and customize themes to fit your vision.

Templates, Elements, and Widgets

Selecting the right page builder for your WordPress site hinges on the availability and quality of templates, elements, and widgets. You need to understand how these features compare in WPBakery and Elementor to make an informed decision.

Elementor vs WPBakery Template Options

Elementor provides you with a vast template library, offering over 300 pre-designed layout templates that cater to different design needs. You can find a template for almost every niche and purpose, from homepage layouts to landing pages. WPBakery also offers pre-designed templates, but the library is not as extensive. However, both page builders allow you to save your own templates and reuse them across your website to maintain consistency in design.

Elements and Widgets Diversity

Elementor boasts a selection of more than 90 widgets, including basic elements like text, images, and buttons, as well as advanced content blocks for counters, testimonials, and social media. The free version provides over 40 widgets, with the rest available in the paid version. WPBakery has a solid range of elements too, but you might find Elementor’s offering more diverse, especially for multimedia content and dynamic features. WPBakery’s elements effectively accommodate a variety of product presentation styles.

  • Elementor Widgets:
    • Basic: Text, Image, Heading
    • Advanced: Counter, Testimonial, Social Media
  • WPBakery Elements:
    • Basic: Text Block, Single Image, Button
    • Advanced: Message Box, Pie Chart, Google Maps

Creating Dynamic Content and Layouts

With Elementor, creating dynamic content is straightforward due to its extensive widget selection and strong focus on responsive design. The ability to integrate advanced animations and motion effects allows for more interactive and engaging layouts. In contrast, WPBakery doesn’t fall short, providing a grid builder and parallax options to create dynamic visuals. Both page builders offer drag-and-drop interfaces which make layout creation intuitive, but Elementor’s interface is often considered more user-friendly, especially for beginners.

Additional Considerations

When weighing WPBakery against Elementor, it’s essential to consider factors beyond just price and usability. Compatibility with themes and plugins, the long-term update strategy, and a clear summary of advantages and limitations will inform your decision for your WordPress site.

Plugin and Theme Compatibility

Your choice of page builder should seamlessly integrate with the WordPress themes and plugins you use. Elementor is known for its high compatibility rates with most themes and a broad range of plugins. This means more freedom in design and functionality for you as a website designer. WPBakery, while compatible with many themes, may require additional testing, especially with third-party plugins, to ensure everything works cohesively on your site.

Updates and Long-term Viability

Regular updates contribute to the security and functionality of your WordPress site. Elementor offers both a free version and a pro version, with the pro version receiving more frequent feature updates and security patches. They provide a year of support and updates, after which you may purchase additional support. WPBakery provides lifetime updates, which is a strong point for long-term viability, but it’s imperative you consider the frequency and quality of these updates.

Pros and Cons of Each Page Builder

When selecting a page builder, it’s crucial to consider the pros and cons reflective of your specific needs:

  • Elementor:

    • Pros:
      • Highly intuitive with a live, front-end editing experience.
      • Access to a robust free version with essential features.
    • Cons:
      • The pro version, necessary for advanced features, requires an annual fee for continued support.
  • WPBakery:

    • Pros:
      • Simpler pricing structure with a one-time payment option.
      • Comes with a lifetime of updates.
    • Cons:
      • Front-end editing may feel less refined compared to Elementor.
      • Could present compatibility issues with some third-party plugins.

Choosing between WPBakery and Elementor will depend on where these advantages and limitations align with your needs as a designer. Consider the long-term support and updates, and verify that whichever you choose works well with the existing tools and services integrated into your WordPress site.

Final Thoughts

In the evolving landscape of WordPress page builders, your choice between WPBakery and Elementor should align with both your immediate needs and long-term goals. Each tool offers distinct advantages, but the right fit hinges on user preferences, website objectives, and the potential impact on web trends.

Choosing the Right Page Builder for Your Needs

WPBakery might suit you if looking for:

  • A single investment with its one-time fee.
  • A back-end editor for traditional development workflows.

In contrast, Elementor may be preferable if you prioritize:

  • Regular updates and improvements.
  • A variety of widgets and templates, bolstered by a large addon ecosystem.
  • A front-end editor for real-time design changes.

Remember, WPBakery provides a lifetime license for a one-time cost, providing potential savings over time. However, Elementor’s yearly subscription includes ongoing updates, which is essential for keeping pace with web trends and ensuring compatibility with the evolving WordPress core.

Impact on Web Design and Development Trends

Your choice between WPBakery and Elementor can influence how you respond to web design and development trends. Elementor’s focus on ease of use and faster design iterations aligns with the industry’s shift towards more intuitive, user-friendly interfaces. Meanwhile, WPBakery’s approach may appeal to those with more traditional development processes.

The Future of WPBakery and Elementor

As the future of WordPress page builders unfolds, consider these factors:

  • Frequency of updates: Elementor’s regular updates suggest a commitment to growth and adaptation.
  • The scope of development: Look for a builder that continually evolves to meet your expanding needs.
  • Longevity and sustainability: While WPBakery offers a lifetime cost, it’s important to assess whether it will keep up with future technological shifts.

Ultimately, your decision should be informed by how each builder’s roadmap aligns with your vision for your website’s future.

Industry Expert Reviews and Testimonials

When exploring user feedback, you’ll discover that Elementor frequently gets praised for its user-friendly interface, which caters to both beginners and developers. Experts often emphasize the wide array of widgets available to users; you can start with 40 free widgets, with the option to extend this selection to over 100 through the paid version.

WPBakery also has its advocates, particularly among seasoned developers. With over 50 built-in content elements, it allows for a powerful and versatile building experience, as noted in many testimonials. However, it’s important to acknowledge that it may present a slightly steeper learning curve.

Here’s a quick overview from user testimonials and expert reviews:

  • Elementor:

    • Interface: Drag-and-drop, intuitive for non-coders.
    • Ease of Use: Highly applauded by beginners.
    • Widgets: Extensive selection that increases with the paid version.
    • User Base: Over 5 million active installations suggest wide popularity.
  • WPBakery:

    • Interface: Requires a bit more technical savvy but praised for flexibility.
    • Content Elements: Rich selection of over 50 elements.
    • Theme Compatibility: Works well with a variety of themes and plugins.

Remember, the value of these page builders also depends on individual preferences and project requirements. Your decision should align with the specific needs of your WordPress site, taking into account the learning curve, the range of functionalities, and the level of customization required.

Case Studies and Success Stories

When evaluating WPBakery and Elementor, you might look for real-world applications and outcomes. Case studies often demonstrate how these tools function in diverse scenarios, while success stories highlight users’ achievements post-implementation.


Notable case studies indicate that WPBakery’s lifetime cost and back-end editor are pivotal for users who prefer a traditional page-building experience on WordPress. For instance, there was a mention of Sara B. Hansen’s dog blog, which—though the page builder specifics are not detailed—suggests the potential for significant traffic growth when using effective SEO practices alongside a reliable page builder.

Key Takeaways from WPBakery Case Studies:

  • Cost-effective lifetime licensing
  • Back-end editing preferred by some users
  • Possible support of high traffic growth


On the Elementor side, several users have praised its performance concerning Core Web Vitals, particularly in terms of Cumulative Layout Shift (CLS) and Largest Contentful Paint (LCP). Such metrics are crucial for SEO and user experience. Despite a higher recurring cost, Elementor’s front-end editor and an extensive widget library have been highlighted as valuable assets for creating advanced site designs without coding.

Success Highlights for Elementor:

  • Better CLS performance can improve user experience
  • A free plan available, suitable for beginners to moderate users
  • Extensive widget library allows for high customizability

Both page builders come with their sets of case studies and success stories, which should be assessed based on your specific website needs and preferences.

Frequently Asked Questions

When considering WPBakery and Elementor, you likely have questions about their differences, content transfer, performance, design options, customization flexibility, and the specific advantages of premium versions.

What are the main differences between Elementor and WPBakery page builders?

WPBakery offers a backend editor and a frontend editor, whereas Elementor operates primarily through a frontend visual editor. Elementor provides real-time editing, which allows for immediate previews of changes, while WPBakery’s backend editing doesn’t offer this level of on-the-spot visualization.

Can I transfer my website’s content from WPBakery to Elementor without losing styling?

Transferring content between these page builders can be challenging as they use different shortcodes and styling methods. Switching will typically require re-applying styles within Elementor to maintain the desired look of your website.

In terms of performance, which builder is considered faster, WPBakery or Elementor?

Performance varies based on different user experiences, but Elementor is often lauded for its faster performance and more efficient code output compared to WPBakery, which can lead to better loading times and potentially an improved user experience.

Which page builder offers more templates and design options, WPBakery or Elementor?

Elementor generally offers a more extensive library of templates and blocks, granting you greater design flexibility and creative options for your website compared to the more limited selection available with WPBakery.

How does the customization flexibility of Elementor compare to that of WPBakery for website design?

Elementor provides a higher level of customization flexibility, allowing you to adjust spacing, responsive settings, and styling more freely than in WPBakery. With Elementor, you have control over a broader range of design elements directly from the front-end editor.

Are there any distinct advantages of using Elementor Pro over the standard version of WPBakery?

Elementor Pro offers advanced features such as full theme building, popup building, and a wide array of dynamic content options that aren’t available in the standard version of WPBakery. These tools can significantly extend the functionality of your website beyond standard page layouts.

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